GLOBAL MARKET SHARE
Simply put, gaming is big business. In Newzoo’s Global Games Market Report, the experts forecast that the world’s 2.3 billion gamers will spend close to $138 billion on games in 2018, a +13.3% lift from 2017’s numbers. And with that, the global esports economy is projected to reach $905.6 million, up 38% YoY.
Brands are anticipated to spend $694 million in 2018 on advertising, sponsorships, and media and content licenses. An impressive 48% YOY increase in brand investments, the esports industry is showing no signs of slowing down. At its current rate, industry experts estimate the esports industry to reach $1.4 billion by 2020.
Three primary markets are leading the esports economy: APAC, NA, and EMEA, with each having a unique value-add to the larger, global esports industry.
APAC
With Nintendo, Tencent and some of the world’s best esports teams, APAC and more specifically, South Korea, is the mecca of esports. With that, APAC takes the lion’s share of the industry’s growth in market value, game development, and fan base growth. China alone is anticipated to generate $164 million in revenue this year.
NA
Accompanied with investors, a growing audience, dynamic digital platforms, and broadcaster deals, North America will remain the largest esports market regarding revenue with earnings amounting to an estimated $345 million in 2018. Additionally, the 23 million North America esports enthusiasts are expected to generate $14.80 per fan this year, higher than in any other region.
EMEA
Western Europe is the second-largest region in terms of revenues with $169 million in 2018. The region’s high market value is mainly in part to the successful localization efforts and popular esports organizers like Gfinity in Germany and LVP in Spain. On top of this, esports is growing in popularity because many esports professionals around the world originate from European countries.
Comments
Post a Comment